About us

Just Blue® is a new brand from Blue Banana (on-line) Limited, introduced with the aim of delivering both new collections of ladies clothing and an enhanced customer buying experience.


As an internet only ladies clothing boutique, trading since 2003, Blue Banana has achieved a strong following for its high quality products, impeccable customer service and fair pricing; particularly for its in-house designs, where attention to detail and choice of materials has enabled us to create unique collections of figure flattering garments.

We have received some fantastic feedback over the years, which has encouraged us to focus more on developing our own unique products; we now design garments ranging from dresses to knitwear and have patterned fabrics printed exclusively for us.

Just Blue is the natural progression of this, but also marks a clear point in our journey: all Just Blue® products are developed by our UK in-house design team and manufactured exclusively for us - so you know that you will not find the same item sold by other retailers.

Delivering customer satisfaction

We are well aware that shopping is not just about the products; customer satisfaction is derived from the whole shopping experience: the speed and quality of service delivered, having a broad range of products from which it is easy to select and being able to buy with confidence.

To provide the best possible product range and choice, the www.JustBlue.com website also offers Blue Banana® products; allowing customers to select from our full range of classic designs and up to the minute fashions in evening, casual and work wear.

Just Blue® also benefits from the efficient support, infrastructure and distribution facilities developed by Blue Banana (on-line) Limited over the past 10+ years; this enables us to deliver the same excellent level of customer service as has been enjoyed by Blue Banana customers without incurring unnecessary cost.

The future

Our passion for excellence in style, quality and service has brought us on a very exciting journey. With Just Blue, we aim to expand our range of exclusive products and provide our customers with a boutique experience on the internet.

We are dedicated to creating and providing beautifully designed, quality garments for both day-to-day wear and the special occasions in your life. Everything we do has that attention to detail, from our in-house designs and the fabrics and yarns we use to the ease of navigation of our website and the support offered by our customer service and distribution teams.

We hope that you like our philosophy, are pleased with your purchases and find that shopping with Just Blue is a truly special experience.


We always welcome feedback from our customers. It lets us know what other products or services you would like to see on our website. Please feel free to contact us with your comments or suggestions.

Registered details

Blue Banana (on-line) Limited is a company registered in England and Wales, No. 5165582.

Company registered office

Blue Banana (on-line) Limited
77 Avery Hill Road
New Eltham
United Kingdom